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 From Humble to Huge



Dollar General is now the biggest of the mega dollar store chains, but its beginnings were humble.


During the Great Depression a man named James Luther Turner bought merchandise liquidated from bankrupt general stores and sold it to retailers. According to family lore, one day he bought a massive shipment of women's underwear dirt cheap. Unable to persuade retailers to buy the underwear, he and his son Cal opened their own store in 1939.



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